This project is about the MTE™ collection by Vans, the purpose and core communication was to invite explorers to go out and test the technology behind this brand new designs and gear no matter how demanding weather conditions were. Vans’ versatile MTE offering levels up day-to-day cold weather style and water-resistant materials protect against unforgiving terrain.

My role in this project was to work with global assets from the DAM to communicate the collection through social media, from still images to animations and compositions for carousels.